illusion's demise fitness

There is a tragic and ubiquitous problem facing the customers of the fitness industry.

 

Quick fixes are pitched and sold to investors with marketing teams. Gadgets promise that this time, THIS product, will finally give you your dream body. Influencers form trends sitting down with the latest darling podcast guest on the 7th stop of their PR tour, making alarming claims backed by "science" to sell you something. A new food-villain of the month is born, whose exclusion will surely be the panacea this time, right?

 

All while the average American's waistline balloons. Loved ones are lost to early graves from preventable diseases like heart disease or type 2 diabetes. And the overall quality of life declines.

 

We must expose the snake oil salesmen, the charlatans, the people injected to the brim with anabolic steroids chasing their 15 minutes of fame, preying upon people trying to reclaim their wellbeing, in the best way possible. By arming everyone with grounded, fundamental knowledge, we can at last grant these illusions their demise.